Why sponsor
Ten days of brand presence at Bahrain's largest and most attended annual event
Sponsoring The Autumn Fair
The Autumn Fair is Bahrain's shopping festival, the most significant annual moment of consumer commerce and community, supported by the Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority, now in its 37th edition. Sponsoring The Autumn Fair places your brand inside an event that 200,000+ people attend, that generated $18.2 million in consumer spending in 2026, and that 85% of visitors intend to return to the following year.
The 2026 campaign reached 206,000+ contacts in Bahrain and the GCC, generated 13.2 million digital impressions, drove 243,000+ registrations, and delivered $797,007 in PR value. As a sponsor, your brand is integrated into that campaign from confirmation through to post-event reporting. You benefit from email marketing to 206,000+ contacts before the event opens, from digital and social media campaigns running across the GCC, and from the 3M+ combined follower reach of the influencer programme.
The audience your sponsorship reaches
The Autumn Fair audience is 69% female, spans ages 12 to 65+, and is drawn from Bahrain, Saudi Arabia, Kuwait, Qatar, India, and across the GCC. Saudi Arabia is the second-largest source market, making The Autumn Fair one of the most cost-effective vehicles for mass GCC consumer brand reach available in Bahrain. 62.7% of visitors have attended before, which means your brand reaches a loyal, returning consumer base that arrives with purchase intent.
The data behind the event
The 2026 Post-Event Report contains the full audience breakdown, marketing reach numbers, and PR circulation data. Download it to understand the scale of consumer exposure your sponsorship investment will access.
